ASSIGNMENT 1 CONSUMER BEHAVIOUR MKT 532 MKT 2012
Question 1
You are the marketing manager of CIMB.
How would you apply the concepts of providing value
and retention to designing and marketing effective on your business operations?
25
marks
Question 2
By using an expectancy theory of
motivation how would relate this theory in a new dimension of business which is
entering into global market.
25
marks
Question 3
Discuss how Freudian concepts
are used in these ads. Do any of the ads personify a brand? If so, how?
25
marks
Question 4
Relate two of the chapter’s applicable
concepts explaining consumers’ evaluations of
25
marks
ASSIGNMENT 2
Mind mapping based on chapter 1-13 for group
Date of submission : 1st
week after Hari Raya Haji/Qurban
Group Assignment : Submission
of Group Project / Mini research of CB
0 000' sedang bergosip:
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